History of Editing Leaflet

https://docs.google.com/open?id=0BzEw4bjLAMhyWElsT3BaNmFmSkU

History of Editing Leaflet

https://docs.google.com/document/d/1pjVLuSP-yDofqHr-pW4b__azzaThg7oNYwGLtulCWbg/edit

DonDonDon

Edited Postcards from the Future

Postcards from the Future.

Photo Shop Alan Sugar

To do this I used the lasso tool by pressing L to cut around his head then used comand c and comand v to move it onto the bag of sugar. To change the size and posision of Alans head Iused command T.

Motion.

In Motion

Fashion Photography

The first photo to be considered fashion photography was a daguerreotype in the 1830’s although it could not be reproduced. The first mass produced fashion photograph was taken in the 1850’s of a Tuscan noblewomen. The photographer, Adolphe Braun, published a book containing over two hundred pictures of the noblewomen wearing her official court garb. This made her the first fashion model.

As technology became more advanced in the 1900’s, fashion photography moved on and French magazines began to publish the first fashion photographs leading the way for America and Europe to do the same. For a short period of time Germany were the leaders of fashion photography. During the late part of the thirties fashion photography saw a change in style as a set of photographs taken at the beach showed the models in sporty poses. This style caught on quick and was so successful that it has never failed to go out of style.

Leading fashion photographers have contributed to fashion as much as the designers of the clothes. They have carved the way that fashion is presented to us and have the ability to make us look at fashion in a completely different way.

One of the most famous fashion photographers is Mario Testino. He has worked with royalty, actors, artists, models and singers and has shot fashion stories for leading fashion magazines such as Vogue, Vanity Fair and V. He has shot provocative campaigns and is one, if not the, leading fashion photographer.

Irving Penn started off capturing mostly celebrities but his move into fashion photography saw him paying great attention to detail. In his photographs your eye is drawn to the accessories on the model.

Finally Richard Avedon is another notable fashion photographer. He bought colour, vibrancy and emotion to fashion photos. His images capture the personality of the models.

Photo manipulation in fashion photography is a topic that sparks much debate. The manipulation can be as small as removing a freckle or as large as making someone’s hips, legs, arms etc slimmer. Eating disorders and self esteem issues with appearances are very widespread and you can’t help thinking that if images of people in magazines were left as they are and not sculpted into what we view as the perfect body these issue’s wouldn’t be as present as they are. The pictures that we see in fashion magazines are un-realistic and do not portray the world as it is. I feel that photo manipulation should be used with caution and should only be used to add or remove shadows or make the picture more vibrant in colour but should not be used to create a false image of a person.

A photo befroe and after manipulatio.




Tuscan Noblewoman. The first mass produced fashion photo including the first fashion model.

Portraiture Photography

Throughout history people have wanted to have images of themselves or others. Until modern times creating portraits was only something the rich and privileged were able to do and even then portraits were of what the artist's believed or preferred to portray. There are several famous instances of this where a famous person has been painted on numerous occasions and has had such striking differences it is hard to actually gain a true picture of what they genuinely looked like.

Then, in the early twentieth century, camera's began to replace painting portraits for a large sum of money. It became much more accessible to average people and didn’t take weeks of sitting still for an artist and was instantly more popular than the old fashioned way of capturing people.

An example of poorer people in portraiture photography is Walker Evans work in the Great Depression. Evans worked for the Farm Security Administration (FSA) during the Great Depression and captured some of the most iconic images that became symbols of the depression especially his photograph of Allie Mae Burroughs. He said that his goal as a photographer was to make pictures that are "literate, authoritative and transcendent".

Althogh portraits can be stiff and not show the person captured's personality, there have been several photographers that have taken natural pictures showing families in thier homes, not posing for the camera. Diane Arbus spent Christmas with the Matthaei family, a wealthy fmaily who employed Arbus even if though she wasnt a recognized portait photogapher. Arbus produced an intimate set of photos that showed the cracks in the Matthaei family. Arbus spent time with the children of the family and captured the anger and frustration of the Matthaei's teengae daughter.

Larry Clarke was an American teenager who lived in the suberbs. His photos shocked people as he captured he and his friends taking drugs and the violent reality of suburban teenagers that people wernt used to seeing. His photos went against the general view that the drug use, violence and sexual activety between his friends wasnt limeted to the urban landscape. Clarke was able to capture such intimate shots as he was part of the group, not an outsider coming in to take photographs.

The techniques used in portraiture photography are creating the right lighting to create the right mood. In a studio this is done by adding or taking away lights. In a house or outside you have to be aware of shadow made by buildings, other people etc and bright sunshine washing out peoples features.

We see portrait's every day weather it be on a coin or note of money or in advertisment. It is used frequently in advertising to display the clearness of someones skin or to show clothes for a fashion brand.

<--- Diane Arbus's picture of the Matthaei's teenage daughter.